The French House of Maison Margiela has released its latest campaign for the newly introduced perfume Mutiny whose launch was officially announced after Spring and Summer 19′ runway show.
The label has released about a minute long ad spot and campaign featuring six “Mutinist” ambassadors including singer and actress Willow Smith, rapper Princess Nokia, actress Sasha Lane and models Hanne Gaby Odiele, Molly Bair and Teddy Quinlivan.
The main strategy of the perfume’s campaign is to promote who women truly are in their own nature that is ought to constantly change. Mutiny is a movement that represents this change.
The fragrance combines naturally feminine scents of vanilla, tuberose, jasmine, and orange. The mixture has very warm undertones that perfectly underline the uniqueness of each of the ingredients brought together into one extraordinary scent.
The campaign itself showcases manifestos of the six ladies where they describe what they truly believe in, mirroring what the perfume is trying to awake in them.
We are in awe of how creative and inspiring the campaign turned out to be and it defo adds up to the uniqueness of the divine scent of this perfume. It really shows how much effort the creative director John Galliano put into its making.