It became a tradition for Chanel to plan extremely theatrical themed fashion shows. Its creative director Karl Lagerfeld did not disappoint this year’s Paris Fashion Week either and for the debut of Chanel’s Spring and Summer 2019 collection, he came up with a completely new creative twist.
Right before the end of August, Karl took to Instagram to post several throwback pictures from Chanel’s previous summer holiday campaigns. No one until now realized, that the campaigns served as inspo for the latest SS19 collection which runway was set into sandy dunes of a Chanel beach shore.
The Parisian Grand Palais was therefore transformed into a tropical beachside island as envisioned by Karl. The main idea behind the SS19 runway show was escapism that Karl tried to represent in a concept of a deserted beach and crystal clear ocean.
“It felt like a good idea to make something with some hope in it.”
The collection itself sported typical Chanel-like tweed blazers and suits in oversized execution, miniskirts, spaghetti-strapped pieces and tunic dresses in combination with straw hats, seashell embroidery, and colorful Chanel monogram prints. Especially, the color scheme of bright colors and heavily printed patterns resembled true Waikiki vibes.
The show gained a lot of buzz among fashion critics but also celebrities who came in to support Karl’s latest creative masterpiece. The unique Chanel By The Sea show as well as the Spring Summer 19 collection once again marked the brand’s and Karl Lagerfeld’s designing history.