When it came to the annual designer brand popularity contest, the novel luxurious street-wear label Off-White completely defeated the competition and snatched the title of the ‘2k18’s Hottest Brand on the Planet’.
The brand has been since its founding under the creative as well as the directory lead of the talented designer and artist Virgil Abloh. According to the Lyst which is an independent global fashion search platform, Virgil has led the brand with an extremely visionary approach. Thanks to that Off-White rightfully possesses the title of the most influential global fashion label in the world.
The platform on quarterly basis issues a ranking, the so-called Lyst Index of the most popular brands and products in the world. For the third quarter of 2018, Off-White was unbeatably leading the popularity charts among purchases, searches as well as social media likes and shares. The Lyst reps showcased that the brand’s goods hit the most favourite products lists on numerous online merchants’ sites.
“Searches for Off-White across Lyst’s partner retailers are up 14% quarter on quarter, and Off-White is responsible for 3 out of 20 products in the hottest products lists.”
Notably, thanks to Virgil’s entrepreneurial spirit, the label got to collaborate on numerous capsule collections with renewed and well-established fashion brands such as for instance Nike. Similarly, Off-White oftentimes partners with prominent social media influencers, public figures and models who then promote the products on their own sites and share the ads on social media.
Well, whatever is Virgil doing for Off-White seems to be undeniably working since the still quite new brand managed to trump elite fashion houses like Gucci, Balenciaga or Prada who have decades of experience and much more extended clientele.