It has not been that long since the model and influencer of Polish origin Emily Ratajkowski established her first-ever line of clothing, lingerie, and swimwear for women, called Inamorata.
A few months later down the road and the line is more successful than ever and can be seen on celebrities, models, and influencers all over Instagram.
The brand was conceived as a project that would support and especially embrace all body types. Emily together with her childhood best friend fashion world vet Kat Mendenhall wanted to create a collection that would consist of easily wearable pieces that would accentuate the beauty of all body types and shapes.
“Rejecting the tired old myths about body image, INAMORATA WOMAN embraces the full spectrum of the female form–and makes her look damn good in the process.”
The collection consists of many different items from tops like shirts or crop tops to bottoms such as biker shorts or skirts and dresses to lingerie and swimwear. Since Emily is one hella-good-looking model who would be more perfect for modeling her designs rather than herself?! Hence, many of the collection’s campaigns feature Emily as the main face of the brand.
The brand definitely brings a breath of fresh California-inspired air into the fashion industry. The Inamorata pieces are not only very feminine but at the same time sophisticated and truly serve the purpose of accentuating female bodies in all the right places.