The designer brand Calvin Klein without a doubt knows how to successfully sell its underwear line. For its latest My Calvins campaign the brand featured numerous famous stars from the fashion, music and sports industry.
Watch the campaign’s short video clip to see who can you recognize right away.
Obviously, despite other well-known stars including the DJ Diplo, model Bella Hadid or football player Odell Beckham Jr., the prominent model Naomi Campbell completely steals the whole show.
Surprisingly, it is Naomi’s first-ever campaign shot for the Calvin Klein underwear line. The campaign was shot by photographer Daniel Jackson with an accompanying video directed by Bardia Zeinali. The campaign according to the brand’s officials aimed to bring out instead of plain sexy, the playfulness of sexy. In the video, the models are caught in truly candid situations depicting the campaign’s main slogan.
How do you do sexy? Perfectly filtered or IRL raw?
This campaign follows the longstanding tradition of Calvin Klein to feature famous celebrities in its My Calvins campaigns like in the case of previous campaigns starring the Kardashian-Jenner sisters, singers Shawn Mendez or Justin Bieber.