Paris Haute Couture is happening with some historic changes ahead. The Fall/Winter 2020/2021 shows will go digital this July 6-8th for the first time due to you-know-what. The Fédération de la Haute Couture et de la Mode will host videos from accredited couture Maisons on a dedicated platform.
They’ll also be releasing additional content and a schedule so it will feel just like normal Couture. (Though nothing can change the IRL magic of a Couture show!) It will be interesting to see how designers adjust to the virtual format. Will they use models? Will they show on mannequins?
View this post on Instagram
@nyaguaa for @Muglerofficial Fall Winter 2020. – – Creative Director @cadwallader Stylist @haleywollens Casting @julialangecasting Jewelry @lorette.coleduprat Production @villaeugenie Hair @jawaraw and @dyson Make-up @farahomidi with @lorealparis Music @lukas.heerich Photographer @josephkadow #mugler #parisfashionweek
All 41 eligible couture-grade eligible houses are able to be a part of the digital couture week. Armani Privé and Jean-Paul Gautier recently announced they’ll be moving their collections to be shown in January. Givenchy and Balenciaga are also not expected to show in July.
Earlier this month the Fédération de la Haute Couture et de la Mode announced the menswear shows would be held digitally from July 9th-13th. This digital-only week joins the calendar alongside digital iterations from London Fashion Week (June 12 to 14) and Milan Fashion Week (July 14 to 17).
The British Fashion Council announced that London Fashion Week would be taking place online in June this year. The new digital format will allow brands to showcase collections in whatever format they want, ranging from a virtual runway show all the way to a podcast.