Ever since Balmain designed Beyoncé’s Coachella stage outfits, fans have been questioning whether there could possibly be a collaboration in a making in near future. The questions (more like prayers) have been finally answered and Beyoncé is in collaboration with Olivier Rousteing, the creative director for Balmain launching a capsule collection on this upcoming Friday.
BALMAIN X BEYONCÉ Introducing the #BALMAINxBEYONCE limited-edition collection of hoodies and tees based on designs from #Beyonce's custom-made pieces worn during her iconic #Coachella performances. Proceeds will help fund the @uncf • EXCLUSIVE PREMIERE AT BALMAIN'S PARIS FLAGSHIP 44 RUE FRANÇOIS 1er, JULY 13, 7:00-9:00 PM • LAUNCHING WORLDWIDE JULY 14 @ BALMAIN.COM •
The inspiration for the capsule collection struck the two when practicing Balmain outfits during pre-Coachella rehearsals. Olivier similarly designed outfits for Bey’s dancers which were inspired by African American college and university merch. Everyone loved the uniforms so much that the pair decided to collaborate on a proper flagship merch and that is pretty much how the Beyoncé x Balmain collection was born.
BALMAIN X BEYONCÉ • "What we all saw on those successive Coachella Weekends was nothing less than iconic. Her performance, message and music – along with the looks that we created together- made for one of those rare, indelible images that I believe will long remain in my generation's collective memory." @olivier_rousteing • EXCLUSIVE PREMIERE AT BALMAIN'S PARIS FLAGSHIP 44 RUE FRANÇOIS 1er, JULY 13, 7:00-9:00 PM • LAUNCHING WORLDWIDE JULY 14 @ BALMAIN.COM • #BALMAINxBEYONCE
The collection will consist of hoodies alike the ones Beyoncé wore on stage during her Coachella performance and graphic tees sporting the same graphic. All the proceeds from sales will be donated to the United Negro College Fund in order to support young aspiring students.
The collection will be from Friday the 13th available in Balmain’s Paris flagship store and from July 14th onwards on Balmain’s as well as Beyoncé’s official websites.