The cosmetic brand Estée Lauder has been for years now adoring to feature supermodels as the brand ambassadors and faces of its global campaigns. Following the footsteps of famous models like Fei Fei Sun, Karlie Kloss, Kendall Jenner or Joan Smalls, Anok Yai (atm latest runway starlet) will become the new international ambassador and spokesmodel for Estée Lauder.
The brand and similarly Anok took to IG to announce and share the exciting news with fans. Anok is at the moment “hot-thang” in the fashion industry, notably after being chosen to be the first African American model to open Prada’s Milan Fashion Week in 20 years time.
During an interview with Miss Vogue, Anouk could not keep away her excitement over the new partnership.
I am so excited to be a part of the Estée Lauder family. To be a woman of colour representing an iconic brand that has continuously been at the forefront of beauty is an honour. I hope to be an inspiration to young girls and women and encourage them to feel undeniably beautiful.
No doubt Anok will defo boost up Estée Lauder’s sales and the brand could not have picked a better model at a better time.