A new collab is here. And this time it has something very special to say, but only a few people will actually notice or understand. Next to the ornaments, you can notice a few dots. It is a word written in Braille. What does it mean, you ask? The word written on the sneakers is “love”.
Sales of sneakers for the year 2017 increased by 10% and amounted to € 3.5 billion. On the wave of success in the production of sports shoes, fashion houses were also actively investing. So, the iconic models of sneakers appeared in Alexander McQueen and Versace.
The British brand Alexander McQueen, part of the Kering group of companies (owned by billionaire François Pinault, $ 27 billion), introduced the Oversize model. Sneakers with deliberately increased proportions are made of calfskin.
Meanwhile, TSUM started sales of a new model of sneakers Versace The Chain Reaction.