The Chief Creative Designer of Burberry Revives the Old-School Brand Logo

The new creative designer for Burberry, Riccardo Tisci, has just unveiled his first major directorial move towards the innovation of the brand. Tisci has within four weeks and in the midst of preparations for his London Fashion Week Debut in September, introduced a Burberry’s brand new logo.

The #ThomasBurberry Monogram August 2018

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The new logo portrays a monogram of the founder Thomas Burberry’s initials interlocked together in a color scheme of white, tangerine orange placed on a beige background. The logo revives the old archived monogram of Thomas Burberry from 1908. The monogram was for the first time debuted on the brand’s Instagram page.

Following the pre-release of the logo, the brand teased its followers with an email exchange between Tisci and British art director and graphic designer Peter Saville who according to the convo assisted Tisci in creating of the new logo.

A conversation between #PeterSaville and #RiccardoTisci

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Discussing the #Burberry archive . #RiccardoTisci #PeterSaville

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The #ThomasBurberry Monogram pattern revealed . #RiccardoTisci #Burberry

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Despite only having a few weeks to complete Tisci’s logo revival project, Saville did an amazing job and we cannot wait to see the monogram printed on perhaps some of the pieces of Burberry’s upcoming collection.