Oscar de la Renta Joins the Summer Trend of Pop-Up Stores

Oscar de la Renta is yet another designer who during the blazing summer months hosts a branch of pop-up stores in hot holiday destinations. Following the success of sales in Newport and Mykonos, the brand just opened a new temporary boutique in the Montecito Country Mart in sunny Santa Barbara.

The premises of the country market are filled with a rustique interior that perfectly depicts the charm and nature of life in Santa Barbara.

The newly opened store offers a wide variety of ready-to-wear pieces, shoes, handbags, jewelry and other accessories from the pre-fall 18 and fall 18 collections. The brand also stocked the pop-up with some of its previous collection collaborations such as the Oscar de la Renta x Morgenthal Frederics sunglasses and a special summer collection capsule from its pop-up store in Mykonos inspired by the beauties of Greek land.

This specific pop-us is incredibly special since 10% of all sales will be donated to the Santa Barbara Bucket Brigade which is an organization aiding locals in the restoration and salvation of their homes after the mudslides that occurred in the area in January.

Therefore, if you would be in the neighborhood of the beautiful Santa Barbara this summer, do not solely visit the famous pier but also pop into the Oscar de la Renta store. Not only will you enjoy a great shopping spree but also chip in for a good cause.