Singer Selena Gomez has previously become the face of numerous campaigns of the popular New York-based brand Coach. She even collaborated on designing of a few specific pieces but never introduced a separate mixed collection of apparel and accessories of her own. At least not up until now!
Selena has for the first time dug into designing and in collaboration with Coach introduced her first ever collection Coach x Selena Gomez. The collection features 36 pieces varying from accessories like handbags, key chains, duffle bags, wallets, phone cases to clothing such as sweaters, slip dresses and tops to jackets and hoodies.
The whole collection embodies a really feminine vibe notably visible in the lace details on romantic slip dresses and tops but at the same time depicts Selena’s fun-loving and playful spirit with a motive of adorable pink bunny-rabbit. Selena very much enjoyed working with Coach on yet another collection collab.
“I’m so proud of the collection. What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”
The singer first became the brand spoke person back in 2016 when personally chosen by the brand’s creative director Stuart Vevers. Vevers had over the past two years featured Selena in numerous label’s campaigns. For him, Selena represents somewhat of a muse and that is the reason how a collab collection came into the picture.
“I love working with Selena because she brings her strong point of view to the design process. I wanted all of the pieces to reflect her style and her charm—and to feel effortless.”
The collection is now exclusively available on the brand’s website, however, at least for now only for the US territories. Until the official worldwide launch of the collection, get some inspo from Selena on how does she and her friends style the fab pieces from her Coach collab.